Ski Shop Business Plan - 6186 Words

Business and Marketing Plan: Pamp;R Ski and Snowboard Shop Zurich, Switzerland Table of Contents: Executive Summary Objectives Mission Company Summary Company Ownership Start-up Summary Products Market Analysis Summary Market Segmentation Target Market Segment Strategy Competition and Buying Patterns Strategy and Implementation Summary Competitive Edge Sales Strategy Sales Forecast Management Summary Personnel Plan Financial Plan SWOT Analysis Executive Summary Pamp;R Ski and Snowboard Shop will stock a range of ski clothing, footwear and equipment. Pamp;R Ski and Snowboard Shop sells a range of items related to skiing and snowboarding; we will also sell items suitable for†¦show more content†¦Company Summary Pamp;R Ski and Snowboard Shop intends to provide customers with the quality products they need to maximize their enjoyment and accomplish their goals. We will provide our customers with a knowledgeable staff that enjoys working in this atmosphere and helping others. We fully expect to grow quickly. Many businesses start under the same assumption but due to work ethic, desire, and job enjoyment, Pamp;R Ski and Snowboard Shop is expecting to make a profit in the early stages of its life. Sales are forecasted to be conservative in the first month but are expected to increase by 2% each month thereafter, with a first year growth rate of 12%. This assumption appears to be accurate given the fact that the outdoor equipment wholesale industry is growing at an 11.5% annual rate. Start-up Summary The two main costs involved in starting up a ski shop will be premises and stock. A significant amount of floor space will be needed to display equipment and a large storage area, making a central location very expensive. Space will be particularly important and a shop stocking specialist equipment may find it easier to be located away from the town centre, as customers will be more willing to travel to seek out precisely what they require. Money for stock may be limited at first, so rather than carrying a large range,Show MoreRelatedKey Elements Of Business Plan1368 Words   |  6 Pagesto ski resorts for skiing. Ski boots is the essential equipment for every skierï ¼Å'they may feel uncomfortable due to their heavy ski boots while walking, at the same time, walking on the ground is easy to damage the sole of the ski boots. Our product, ski boot walking aids, can be fastened on the sole of ski boots quickly to enhance walk comfort and posture, and protect the expensive ski boots as well. This individual report will firstly do the brief summary of the key elements of the business planRead MoreThe s Ski Emporium For Its State Of The Art Ski Equipment1389 Words   |  6 PagesIn business for twenty-five years, consumers recognize Dunn’s Ski Emporium for its state-of-the-art ski equipment and repairs offered under one roof. It offers moderate prices to skiers in the bustling town of Vail, Colorado. 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