Ski Shop Business Plan - 6186 Words

Business and Marketing Plan: Pamp;R Ski and Snowboard Shop Zurich, Switzerland Table of Contents: Executive Summary Objectives Mission Company Summary Company Ownership Start-up Summary Products Market Analysis Summary Market Segmentation Target Market Segment Strategy Competition and Buying Patterns Strategy and Implementation Summary Competitive Edge Sales Strategy Sales Forecast Management Summary Personnel Plan Financial Plan SWOT Analysis Executive Summary Pamp;R Ski and Snowboard Shop will stock a range of ski clothing, footwear and equipment. Pamp;R Ski and Snowboard Shop sells a range of items related to skiing and snowboarding; we will also sell items suitable for†¦show more content†¦Company Summary Pamp;R Ski and Snowboard Shop intends to provide customers with the quality products they need to maximize their enjoyment and accomplish their goals. We will provide our customers with a knowledgeable staff that enjoys working in this atmosphere and helping others. We fully expect to grow quickly. Many businesses start under the same assumption but due to work ethic, desire, and job enjoyment, Pamp;R Ski and Snowboard Shop is expecting to make a profit in the early stages of its life. Sales are forecasted to be conservative in the first month but are expected to increase by 2% each month thereafter, with a first year growth rate of 12%. This assumption appears to be accurate given the fact that the outdoor equipment wholesale industry is growing at an 11.5% annual rate. Start-up Summary The two main costs involved in starting up a ski shop will be premises and stock. A significant amount of floor space will be needed to display equipment and a large storage area, making a central location very expensive. Space will be particularly important and a shop stocking specialist equipment may find it easier to be located away from the town centre, as customers will be more willing to travel to seek out precisely what they require. Money for stock may be limited at first, so rather than carrying a large range,Show MoreRelatedKey Elements Of Business Plan1368 Words   |  6 Pagesto ski resorts for skiing. Ski boots is the essential equipment for every skierï ¼Å'they may feel uncomfortable due to their heavy ski boots while walking, at the same time, walking on the ground is easy to damage the sole of the ski boots. Our product, ski boot walking aids, can be fastened on the sole of ski boots quickly to enhance walk comfort and posture, and protect the expensive ski boots as well. This individual report will firstly do the brief summary of the key elements of the business planRead MoreThe s Ski Emporium For Its State Of The Art Ski Equipment1389 Words   |  6 PagesIn business for twenty-five years, consumers recognize Dunn’s Ski Emporium for its state-of-the-art ski equipment and repairs offered under one roof. It offers moderate prices to skiers in the bustling town of Vail, Colorado. Dunn’s Ski Emporium has a cozy ambiance, with a Western dà ©cor and a two-story fireplace with large windows that overlook the Rocky Mountains. Catering to skiers, the sporting goods store helps many skiers with their broken or challenged ski equipment. They specialize inRead MoreBranding And Marketing Of Mdl For The Twin Cities Market Essay1672 Words   |  7 PagesMarketing of MDL for the Twin Cities Market Although they may seem one in the same, we want to explain and differentiate the terms Branding and Marketing. Although they are closely related and should actively complement each other for a successful business strategy, they should have separate and individualized goals and budgets. Branding – a long-term process by which we will create and manufacture the presence of MDL through consistent visibility, creating simple, yet powerful, to the point messagesRead MoreEverett Kircher and the Boyne Usa History1395 Words   |  6 Pagessixtieth successful season of operation. This success can only be attributed to the ingenuity and diligence of Everett Kircher, and the entire Kircher family. In 1947 a young Everett Kircher moved north from Detroit with ambitions to open his own ski resort. He had saved up a significant amount of money selling cars. His ambitions became reality when he purchased forty acres of hillside near Boyne City, Michigan for one dollar. After making some more relatively inexpensive infrastructure investmentsRead MoreConsumer Decision Making Process Blue Liberty Water929 Words   |  4 PagesThese can range from the time of day, product they are looking for, the season, the weather, time they have to shop, even money, peers and the country they live in. These same things can be motivational in their decision to purchase our water. The B2B’s are larger volume buyers, this will be influenced not by the B2Cs as much but more by the â€Å"buyer or buying committee† of each business. In order for Blue Liberty Water to be dispersed and desired in these businesses we will have a few different stepsRead MoreDocx2126 Words   |  9 Pagesr ecreational activities at Royal Beach Resort.    Maria Katrina Lugtu, Maria Jennilyn Bernaldez, Geraldin Dandan and Riza Gunday, co-owners of the Resort, will operate the business.   1.1 Objectives The objectives of the establishment for the first three years of operation include: * Exceeding customer s expectations for luxury aprà ¨s ski accommodations. * Maintaining a 100% occupancy rate during the peak periods. * Assembling an experienced and effective staff. 1.2 Mission The missionRead MoreJoseph Dunn, The Owner And General Manager Of Dunns Ski Emporium1920 Words   |  8 PagesIntroduction Joseph Dunn is the owner and general manager of Dunn’s Ski Emporium in Vail, Colorado. Business has been above their competitors for years, but Joseph believes he is able to bring in more business if he merges with the Deli next-door. The business from the ski emporium has attracted customers to the deli and vice versa. George is thinking of retiring in the next few years, and Joseph wants to ensure that George’s success continues after he retires. Joseph is a social architect by tradeRead MoreThe Service Quality Program For Blue Mountain Resorts1647 Words   |  7 Pagestwenty percent of this market. Though the Ontario area is serviced by around 60 private and public resorts, there are five major resorts that primarily serve this area. BMR holds an eighteen percent market share†. (The Resort official cites). This business is very dependent on the weather, which has forced many of these resorts to become year round properties. Company â€Å"Jozo Weider founded in 1941 Blue Mountain Resorts, and run by his son-in-law Gord Canning. BMR became a year round property by addingRead Morebutler model1533 Words   |  7 Pagesand Development Stage This stage of the butler model is when the coastal town has attracted more tourists through some kind of publicity like articles or just recommendation from people. This means the local people need to provide attractions like shops, restaurants, more hotels and other services for the tourists. In Weston-super-Mare the first type article written about the town was a holiday guide in 18226. This was a book for visitors which gave a portrayal of the town providing details suchRead MoreIntegrated E-Marketing Plan: Developing an E-Marketing Plan for Competing in the Electronic Global Marketplace16077 Words   |  65 PagesIntegrated e-Marketing Plan: Developing an e-Marketing Plan for Competing in the Electronic Global Marketplace Prepared for Powder Mountain Resort By: Student Date: 02/26/2011 Table of Contents Integrated e-Marketing Plan: Developing an e-Marketing Plan for Competing in the Electronic Global Marketplace 1 Table of Contents 2 Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Selection of the e-Business for the Project†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦7

Zara Five Forces Analysis - 5583 Words

The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case Andres Mazaira  University of Vigo, Oureuse, Spain E. Gonzalez  University of Vigo, Oureuse, Spain Ruth Avendano Ä University of Vigo, Oureuse, Spain Keywords Market orientation, Competitive advantage, Clothing industry, Organizational culture Abstract This paper has been developed as a part of research seeking to verify the effects of organisational culture in general, and market orientation in particular, on the behaviour and results of managerial organisations. The difference with other existing work on the same subject is that this work uses the case method to bring managerial reality into†¦show more content†¦Turnover in the year 2000 was slightly over 435,000 million pesetas. Profits were over 43,000 million pesetas. Tables II and III show information on each of the chains. The world fashion market has changed considerably over the past few decades. Fashion products, which used to be an elite consumption product, are now a mass consumption market  ± embodying what has been called ``the democratisation process of fashion . Fashion products are now bought by all segments of society, helped by lower average prices, which have brought about a The current issue and full text archive of this journal is available at http://www.emeraldinsight.com/0263-4503.htm [ 220 ] Andre Mazaira, E. Gonza Âs Âlez and Ruth Avendano Ä The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex-Zara case Marketing Intelligence Planning 21/4 [2003] 220-229 broadening of the target by including a growing number of consumers in the market. Consumer tastes over the past few years have been veering away towards extremes. Stores offering latest fashions and stores offering lower priced clothing have taken market share from general fashion outlets, such as department stores, which were the main players up to the mid-1990s. Today s clothing and accessories industry is highly competitive, and increasedShow MoreRelatedZara E-Business672 Words   |  3 PagesExecutive Summary E-business Background Zara, part of Spanish giant Inditex Group, provides clothing products to customers demanding fast fashion that looks like high fashion at lower prices. It has been considered as the most remarkable fast fashion company of the 21st century. In order to understand and analyze the dynamics of the sector and the current state of Zara, Porter’s Five Forces and SWOT analysis will be used. E-Marketing The key elements of Zara’s e-marketing strategy include socialRead MorePorters Analysis of Zara Essay1934 Words   |  8 PagesProvide an analysis of an organisation explaining the relative importance of each of Porter’s Five Forces for the organisation’s strategic position. You should support your arguments with evidence from the company and/or the relevant literature. Zara has been the major pioneer of ‘disposable’ fashion; which makes up over 12% of the UK clothing industry. Zara outperforms its rivals in profitability, brand identity, and its successful business model. I have used Porter’s five forces model (PorterRead MoreHow The Porter s Five Forces And The Segmentation, Targeting And Positioning1538 Words   |  7 Pagesencourage customer loyalty. Countries like Poland, Hungary, and the Czech Republic, in particular, have experienced strong growth, attracting new entrants in the fashion and clothing sector (Hawkes, 2013). In this backdrop, this analysis will describe how the Porter’s Five Forces and the Segmentation, Targeting and Positioning (STP) models can be applied to fashion marketing, using Primark Stores as an example. Headquartered in Dublin, Ireland, clothing retailer Primark Stores Ltd manufactures fashionableRead MoreCase Study: HM in Fast Fashion: Continued Success. Essay3141 Words   |  13 PagesTitle: Case Study: HM in Fast Fashion: Continued Success. Word count:2638 Abstract This report contains the analysis of value and culture of reputable apparel retailer HM, as well as three analysis method, which is PETEL, Porter’s five forces, and VRIO framework, to analyse the external influence factors, competitors, and competitive advantages of HM. Three new potential strategies are tested by using the model of Johnson and Scholes, and one proper strategy willRead MoreAuditing And Assessment Of H M s Capabilities1224 Words   |  5 Pagesis Porter’s Five Forces. https://uk.images.search.yahoo Porter’s Five Forces tool apparatus is straightforward and it comprehends where the force is in a business. It examinations the qualities of the organizations present position furthermore the qualities of the position the business in moving to. It is extremely helpful as the business can enhance shortcomings, exploit the qualities and abstain From settling on wrong choices. Watchman s Five Forces accept that there are five strengths thatRead MoreBusiness Analysis : Hennes Mauritz2992 Words   |  12 Pages UK in 1976. HM exists in 53 nations and starting 2013, employed around 116,000 individuals with 3,200 stores (Marketline, 2014). It is ranked the second largest worldwide clothing retailer, just behind Spain-based Inditex (parent organization of ZARA), and leads over third largest universal clothing retailer, United States based GAP Inc. According to Interbrand s ‘Best Retail Brands’ list for 2014, Hennes Mauritz (HM) is Europe’s most valuable retail brand. The original Swedish fashion companyRead MoreAn Analysis of Superdry’ Working Environments and the Future Prospects for the Company3452 Words   |  14 PagesAn Analysis of Superdry’ Working Environments and the Future Prospects for the Company Executive Summary This report discussess the working environment of Superdry and then offers an analysis of the future prospective for the company. Firstly introduce the background of Superdry include establishment, products, performance and so on. Then Porter’s five forces framework is applied to analyse the competitive environment which are suppliers, customers, competitors and so on. Next Porter’s PESTELRead MoreH M : The World s Third Biggest Fashion Retailer979 Words   |  4 Pagesfirst store opened in Vasteras, Sweden in 1947(ThisisMoney, 2015). This essay will demonstrate in terms of the Porter’s â€Å"Five Forces of competition Analysis† with the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis and a briefly recommendation. These factors will discuss in turn. The PESTEL analysis will be append in this essay. Five Forces of Competition Analysis The Threat of Entry As the suppliers are easy to find for clothing retail industry and most of the clothing productionRead MoreInformation Systems and Operations Management1750 Words   |  7 PagesPlease read the article: Zara: Fast fashion from savvy systems available for free at http://www.flatworldknowledge.com/pub/gallaugher/41128#pdf-7 This article makes up Chapter 1 of the free, open access book titled, Information Systems: A Managers Guide to Harnessing Technology, by John Gallaugher. Please ensure that you read the entire Chapter 1 of the book consisting of 3 parts (Part 1 Introduction; Part 2 Don’t Guess, Gather Data; and Part 3 Moving Forward). Now answer the questions below: Read MoreZara marketing plan2438 Words   |  10 Pages INTRODUCTION This academic paper analyzes the marketing aspects and theories that are being applied to the company Zara, and analyzes and evaluates the marketing performance of the company. The report will cover the following topics: 1. The production of a concise external marketing audit by using PESTEL and SWOT analysis and Porter’s five forces, and the identification of key issues facing the organization arising out of the audit 2. The explanation of the organization’s current

The Munch An Integrated Business Plan

Question: Discuss about The Report for Munch of An Integrated Business Plan. Answer: Business idea statement Proposed business idea is a Walky Stick for the Blind People. Problem: One of the major problems among the American is that the older people have to stay alone. They do not get proper attention from their children. In case of physically challenged people, a lone stay is risky (Barton, 2016). The security reason of the elderly people is the main problem or concern faced by the people. Solution: The solution to this problem is the introduction of a new product, The Walky Stick. It shall have the facilities of a GPS system in the stick, by which the location of the elderly people can be easily tracked. Apart from this, there will be a button directly connected to the mobile phone. If the person just presses the button, an emergency number can be connected within a few seconds. Explanation: This is a fruitful business idea because concerns related to the security of elder people have been increasing among the people and they are looking for better ways for their safety. The usefulness of the particular product shall attract people who are concerned about their parents or grandparents. Therefore, this business idea has a high chance of gaining better results. The Business Model Canvas Business Partners The proposed business shall be conducted solely and there is no requirement of any business partner. Key Activities The main purpose of the product is to provide opportunity to the people who are concern about their parents and grandparents or any other members who are physically challenged. The product shall be equipped with a Bluetooth that will be directly connected to the personal mobile phones of the users. With just one click, an emergency call can be made and a person can be contacted easily. The product shall be available in both retail stores and online. Value Proposition The targeted customers can be attracted by the means of offering them good packages and discounts (Blank, 2013). An offer that shall give discount if two persons makes advanced booking of the product. Good marketing and promotion has to be conducted. The prospected customers are to be made aware about the usefulness of such equipment. If employee value proposition is to be considered, the employees can be given incentives apart from their fixed salary to boost their energy to work towards the workplace. Customer Relationship To maintain a better customer relationship it is advisable to maintain a personal customer relationship. It is important to listen to the queries of the customers and remain at help whenever required. There shall be a customer servicing outlet at major locations where the buyers can easily come up with their queries if they had one (Ghezzi et al. 2015). The product manufacturing company shall undertake certain activities related to social responsibilities that might create a better image of the business among the local people. Customer Segment The targeted customers are the people suffering from any kind of defect in their eyes. It has to be understood that the customers could be both the one who shall use the product themselves and others who shall purchase the Walky Stick for their relatives or family members. The main targeted customers are the ones between the age group of 16 and 45 years or above. Teenagers who are high school goers or college goers fall under the target customers because they might think of gifting the product ton their grandparents. The price of the product shall not be very high and therefore, people belonging to mid-waged salary are also the targeted group of people. Key Resources Major resources required are place for the set up of the factory of manufacturing the product. Capital resources are also required to set up the complete business. Investment has to be made on marketing and promotional strategies as well (Kiznyte, Welker Dechange, 2016). Channels Different channels of communications that can be used to reach the consumers are by personal means. People can be informed by sending emails or by personally contacting them. Social media sites like Facebook and Twitter can be used rigorously for reaching the targeted people (Ghezzi et al. 2015). Traditional media such as Television commercials can also be a tool of promotion for the product. Other channels might include distribution of pamphlets or handouts to the people to make them aware about the new health centre. Cost Structure Cash Received Cash from Operations Year 1 Year 2 Year 3 Cash Sales 1,231,000 3,235,000 12,752,000 Cash from Deliverables - - - Cash from Operations (Total) 1,231,000 3,235,000 12,752,000 Cash Received (Additional) New Borrowing 1,000,000 - - Other Liabilities (interest-free) - - - Long-term liabilities - - - Sale of Current Assets - - - Sale of Long-term Assets - - - Investment Received (New) - - - Cash Received (Total) 2,231,000 3,235,000 12,752,000 Expenditures Expenditure from Operations Staffing 291,000 842,000 921,000 Consulting Services 86,000 840,000 840,000 Promotional activities 7,000 7,500 7,700 Total 384,000 1,689,500 1,768,700 Cash Spent (Additional) Taxation 32,520 358,250 1,250,500 Long-term Liabilities - - - Purchase of other Current Assets - - - Dividends - - - Purchase of Long-term Assets 820,000 820,000 1,249,000 Total 1,236,520 2,867,750 4,268,200 Cash Flow 994,480 367,250 8,483,800 Cost Structure Source: Created by the author Revenue Scheme Profit and Loss Projections or Forecast Revenue Year 1 Year 2 Year 3 Memberships 1,225,000 4,900,000 14,700,000 Sale of equipments 34,000 41,000 Total Revenue 1,225,000 4,934,000 14,741,000 Operating Expenses Developmental Expenses 343,000 Staffing 280,000 820,000 930,000 Capital Expenditure 140,000 145,000 160,000 Consultancy Services 84,000 421,000 421,000 Promotional Activities 5,200 6,000 6,000 Operating Expenses (Total) 852,200 1,392,000 1,517,000 PBT 322,900 3,382,800 13,024,000 Taxes @ 10 % 32,290 338,280 1,302,400 Net Profit 290,610 3,044,520 11,721,600 Fig 2: P/L Statement Source: Created by the author Start-Up details Start-Up Expenses Amount (USD) Capital Source Investment requirement 1,000,000 Investment (Total) 1,000,000 Start-Up Expenses Developmental Expenses 343,000 Staffing 291,000 Capital Expenditure 140,000 Consulting Services 86,000 Promotional activities 7,000 Total 867,000 Fig 3: Start-up estimation Source: Created by the author The above discussion puts forth the entire financial structure of the intended firm. The management is willing to invest USD 1,000,000 initially. The overall start-up expenditure amounts to USD 867,000. The Net Profit for the first year is estimated at USD 290,610. Slowly with time the firm should amass USD 3,044,520 and USD 11,721,600 in subsequent years. The firm is expected to gain USD 1,225,000, 4,934,000 and 14,741,000 in the following years since inception. References: Barton, A. (2016). The Munch: An Integrated Business Plan. Blank, S. (2013). Why the lean start-up changes everything.Harvard business review,91(5), 63-72. Ghezzi, A., Cavallaro, A., Rangone, A., Balocco, R. (2015). A Comparative Study on the Impact of Business Model Design Lean Startup Approach versus Traditional Business Plan on Mobile Startups Performance. InICEIS (3)(pp. 196-203). Kiznyte, J., Welker, M., Dechange, A. (2016). Applying Project Management Methods to the Creation of a Start-up Business Plan: The Case of Blendlee.

Commercial Critique Essay Example

Commercial Critique Paper Gastroesophageal reflux disease, also known as GERD, is gastroesophageal reflux through the lower esophageal sphincter (LES) into the esophagus or oropharynx that produces symptoms, injury to esophageal tissue, or both. The stomach continuously produces hydrochloric acid that helps in digesting food. GERD is related to failure of the lower esophageal sphincter (LES) to close properly. This results in reflux of acid into the unprotected lining of the esophagus. The pathophysiology of GERD is not completely understood and is complex. The main etiologic factors are believed to be an abnormal LES pressure and increased reflux during temporary LES relaxation. The inner lining of the stomach is protected from the acid â€Å"by the presence of prostaglandins present in gastric mucus that inhibit gastric secretion, stimulate bicarbonate ion secretion, and enhance blood flow† (OMalley, 2010). The stomach is also protected by â€Å"tight intracellular junctions and a mucin layer over epithelial cells† (OMalley, 2010). Medications used to treat GERD include H2-receptor antagonists, antacids, and proton pump inhibitors in nonprescription and prescription strength. Antacids neutralize stomach acid, include Maalox, Mylanta, and Tums, and may provide quick relief. Antacids will not heal an esophagus damaged by stomach acid. H2-receptor antagonists are medications that work by reducing the amount of acid the stomach produces by blocking an important producer of acid- histamine 2. H2-receptor blockers include cimetidine (Tagamet HB), famotidine (Pepcid AC), or ranitidine (Zantac 75). H2 receptors blockers are slower acting than antacids but last longer.Proton pump inhibitors block acid production and heal the esophagus. Proton pump inhibitors include lansoprazole (Prevacid 24 HR), omeprazole (Prilosec OTC), and Dexilant (dexlansoprazole) (GERD: Treatment and Drugs, 2010). Proton pump inhibitors reduce the production of acid by blocking the enzyme in the wall of the stomach that produces acid. The reduction of acid prevents ulcers and allows any ulcers that exist in the esophagus, stomach, and duodenum to heal. In an Internet advertisement for Dexilant (dexlansoprazole), it states that  persistent heartburn two or more days a week, despite treatment and diet changes, could be acid reflux disease. We will write a custom essay sample on Commercial Critique specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Commercial Critique specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Commercial Critique specifically for you FOR ONLY $16.38 $13.9/page Hire Writer It goes on to say that since heartburn and other symptoms of acid reflux disease affect different people in different ways, it is important to talk to your doctor. In addition, it states, â€Å"Only your doctor can diagnose acid reflux disease and determine if there is any damage to your esophagus site† Dexilant is a timed release Proton pump inhibitor that is a prescription medication that can provide relief for up to 24 hours. It is available in 30 mg. or 60 mg. in a dual release capsule taken with or without food. The capsule contains two different types of granules; one is released immediately and the other about four to five hours later (About Dexilant, 2010). Prilosec OTC is also advertised on the Internet. The page has a lot of useful health information including a description of how heartburn is caused, how Prilosec OTC works to stop acid production, common foods and lifestyle factors that cause heartburn (heartburn triggers). The advertisement goes on to list trigger foods and simple tips for making smart choices to fight frequent heartburn, including the right diet and a healthy lifestyle. The ad then discusses the 14-Day Prilosec OTC Regimen: â€Å"Prilosec OTC blocks the burn for 24 hours with one pill a day†. Claims made in the advertisement for Prilosec OTC are that it is a proactive treatment, unlike most reactive heartburn treatments. The ad goes on to state that Prilosec OTC is in the strongest class of heartburn medicines available over the counter. Other statements regarding Prilosec OTC are that it blocks heartburn before it begins with one pill a day for 14 days, and it was the first prescription proton pump inhibitor (PPI) introduced. In 2003, Prilosec becomes the first PPI available over the counter and in 2004, it becomes the number one selling OTC heartburn medicine for treating frequent heartburn, and finally, in 2005, it was named the number one doctor recommended OTC acid reducer (Heartburn Treatment and Heartburn Relief, 2010). For Dexilant, advertisement claims include a statement that it â€Å"heals damage to the esophagus and keeps it from coming back†(About Dexilant, 2010). The ad goes on to claim that clinical studies have shown that Dexilant not only relieves heartburn around the clock, but also heals damage (erosions) to the esophagus and keeps it from coming back. â€Å"Individual results may vary†. However, it does not say what study was done or give any information concerning it. It also claims Dexilant can provide up to 24 hours of heartburn relief in many adults with acid reflux disease (About Dexilant, 2010). Both medications are Proton pump inhibitors and are used to treat heartburn and GERD. Proton pump inhibitors are very similar in action and there is no evidence that one is more effective than another is (GERD: Treatment and Drugs, 2010). They differ in how they are broken-down by the liver and their drug interactions. Proton pump inhibitors interact with few drugs. The absorption into the body of some drugs is affected by the presence of acid in the stomach, and because PPIs reduce acid in the stomach, they may affect the absorption of these drugs. PPIs reduce the absorption and concentration in the blood of Nizoral and increase the absorption and concentration of Lanoxin. There may be reduced effectiveness of Nizoral and an increase in Lanoxin toxicity (Heartburn Treatment and Heartburn Relief, 2010). Prilosec is more likely than the other PPIs to reduce the breakdown of drugs by the liver and may increase the concentration in the blood of Valium, Coumadin and Dilantin (Heartburn Treatment and Heartburn Relief, 2010). Before taking Dexilant, tell your doctor if you are taking ampicillin, atazanavir, digoxin, iron, ketoconazole, or tacrolimus. Before taking Prilosec OTC, tell your physician if you are taking warfarin, prescription antifungal or anti-yeast medicines, diazepam, or digoxin (Heartburn Treatment and Heartburn Relief, 2010). Side effects of Prilosec OTC include headache, diarrhea, constipation, upset stomach, cough, dizziness, rash, cold symptoms. The most common side effects of Dexilant were diarrhea, stomach pain, nausea, common cold, vomiting, and gas. Both advertisements had a question and section. The Prilosec OTC ad had a lot of information regarding heartburn and GERD, and information on healthy foods and lifestyle. The Dexilant ad had links for coupons and a symptom checker. The Prilosec OTC ad also had a safety announcement discussing a possible increased risk of fractures. It states â€Å"On May 25, 2010, the FDA released a drug-class announcement stating that all prescription and over-the-counter proton pump inhibitors (PPIs) product labeling will be revised as a precautionary measure to include a possible increased risk of hip, wrist, and spine fractures† (Heartburn Treatment and Heartburn Relief, 2010). In addition, there was also a public health advisory issued by the FDA, on the Prilosec OTC ad, that recommends patients avoid the combination of omeprazole products (i. e. , Prilosec Rx ®, Prilosec OTC ®, and generic/store-brand omeprazole) with clopidogrel, which is marketed as Plavix ®. Omeprazole (Prilosec) may reduce the anti-clotting effect of Plavix (Heartburn Treatment and Heartburn Relief, 2010). I could not find these warning on the Dexilant. Both medications had the safety warning concerning pregnancy and nursing. References About Dexilant. (2010). Retrieved from Dexilant. com: http://www. dexilant. com/ProofItWorks. aspx GERD: Treatment and Drugs. (2010, July 8). Retrieved from Mayo Clinic: http://www. mayoclinic. com/health/gerd/DS00967/DSECTION=treatments-and-drugs Heartburn Treatment and Heartburn Relief. (2010). Retrieved from Prilosec OTC: http://www. prilosecotc. com/en_US/consumer/ OMalley, P. (2010). Gastric Ulcers and GERD: Pathophysiology of GERD and Ulcer Disease. Retrieved from Medscape Today: http://www. medscape. com/viewarticle/465049_2.