Barriers to love Essays

Barriers to love Essays Barriers to love Paper Barriers to love Paper Essay Topic: Literature The Scrutiny and Other Poems The Sonnets of John Milton The poetry collection provides us with a myriad of examples of how many have to face barriers to love – some of our speakers struggle, whilst many prove love to be an indestructible force, mainly seen by writers during the earlier periods who followed more traditional values, believing in a more courtly style love such as Shakespeare in Sonnet 116. However, later on, for example in the Victorian period, as traditions fell to pieces and certain barriers became stronger than the idea of love, people had lost faith: such as Remember. Meanwhile, in Atonement, McEwan takes us on a journey through the love of Robbie and Cecilia who manage to overcome physical separation that many faced at this time due to the World War. He portrays a realistic, yet strong union, proving that even in the Modern times, love can overcome barriers. In the time of the 16th century, during the Renaissance, when Shakespeare famously published his collection of sonnets – including Sonnet 116 – barriers to love were almost seen as insignificant. Post plague, Shakespeare may be giving hope to those who wanted to hold onto tradition and religion, as the Renaissance marked a time of new ideas and a movement away from the typical ideas around love, which could be much alike McEwan in the sense that Robbie and Cecilia’s love was not broken through the war times. In Sonnet 116, love can overcome all; initially, Shakespeare strengthens the idea of love by naming the poem after the form it takes: a sonnet. Everything about this poem represents love, and nothing can get in its way, not even ‘tempests’, proving how powerful it is and how it can even overcome forces of nature. Society creates no boundaries in terms of love within this poem; the use of the metaphor of the ‘star’ signifies how love is not restricted and can be seen by all. Lastly, we see Shakespeare incorporating personification to illustrate the immortal aspect of love and how it overcomes the barrier of time: ‘Love is not Times Foole’. Clearly barriers of love are seen to be easily defeated, as McEwan also portrays in his novel that attempts to highlight Modern Age love, incorporating realistic scenarios such as the awkwardness in the library, and the issues faced due to war. Many lives were lost, and the story of Robbie and Cecilia could be considered a tragedy, as we discover they die at the end. However, our narrator Briony allows their love to transcend death and live on through use of metafiction: ‘the lovers survive and flourish’, and on paper they do. However, McEwan does highlight the truth and how sometimes, we can lose the ones we love and there is nothing we can do about it. Religion was a big deal prior to the Renaissance, but as soon as science and new ideas came into play, their began questioning of the churches authority. William Blake explores how the church becomes the force that prevents love and innocence in his poem: ‘The Garden of Love’. Much alike John Milton’s famous ‘Paradise Lost’, the poem sees religion in a critical manner, implying a need to move away from typical Christian convention. His use of ‘Thou shall not’ is a form of linguistic deviation to invoke a Biblical tone, and almost mocks the 10 commandments and sees religion as a denial of everything – even love itself. God, described as benevolent, has allowed ‘priests in black gowns’, with black signifying negativity, to walk their ‘rounds’ and observe us – not so loving after all. Our speaker uses internal rhyme to highlight how his ‘desires’ are metaphorically ‘binding with briars’, giving us a sense that doing the things that you love result in punishment. Here, love is faced with a barrier that society has pushed onto people and Blake is clearly trying to, along with Milton, become aware of this. Meanwhile, in Atonement, the idea of status can be a barrier to love, not only for Robbie and Cecilia, but Jack and Emily too. For higher classes, divorce was frowned upon, so although Emily ‘did not wish to be told’ about Jack and his absence, there was not much she could do. Meanwhile, Robbie and Cecilia had ‘known each other since they were seven’, yet she claimed ‘everything he did aimed to distance her’ just because he removed his shoes to refrain from dirtying the floor. Clearly, there was tension due to varying status, keeping the two apart for so long. Therefore, a clear barrier to love, and from moving on to continue to love, is status in Modern times. Finally, we have the Scrutiny, written by Richard Lovelace, who explores the barrier to love: lust and the need to expand horizons in terms of being with others. During the time, he, much alike other poets such as Donne, turned to carpe diem poetry. For the speaker, he ‘must all other Beauties’ – using imperatives to signify the importance of experience before settling down. The endless opportunities he has metaphorically pushes him to become a ‘skilful mineralist’, representing his need to collect a variety of things (women). Boredom had almost become a barrier to love, as well as selfishness. Meanwhile, we can similarly see that Jack, in Atonement, has too taken advantage of the other options and has taken to cheat on his wife. We also see Lola marrying her ‘rapist’, implying that not only selfishness, but shame can be a barrier to love due to the selfishness of others. Overall, barriers of love are seen to both insignificant, and also life changing. Love stories became ever harder to write, and McEwan has managed, by setting his novel at the beginning of the 20th century, where many barriers had to be faced, and love was challenged by war, separation of families and couples, and the struggles of status and judgements of society. Therefore, he has shown how easy it is to love in the 21st century, and how potentially love is much weaker as it does not have to overcome any significant obstacles, hence why 42% of marriages end in divorce. The poems can explore many barriers to love, and different approaches are taken on: traditional love that overcomes all, love that is stolen by new ideas such as the church, and a more selfish and arrogant take on love.

Your First Steps to Making a Career Change

Your First Steps to Making a Career Change A career change is a big and oftentimes overwhelming undertaking. You’re hoping to enter an unknown world, maybe even one wildly different from the professional life you’ve known so far.  Alyssa Gelbard, founder and president of Resume Strategists Inc., offers some tips on how to tackle the challenges that come with switching industries. ResearchWhile you might speak the language of your current field, a new career comes with a whole new set of terminology and practices. You’ll learn the ins and outs as soon as you get a job, but before you do, do your research so you sound well-informed and feel confident when you go out on interviews.Learn how to sell yourselfThere’s a reason you’re taking this new career leap–you feel ready and qualified to work in a new field. Make a list of reasons why you want to make the change and why your specific skills are ideal for such a change. The more you discover exactly how your strengths align with a pote ntial new job, the better you can speak to them in cover letters and interviews.Network†¦ and then network some moreIf you’re shy about networking, start small–get the word out by mentioning your hopes of a career change when among friends or family. You’re not necessarily looking for someone to hand you a job; networking is about making connections and you never know if someone in your circle might be connected to another person who can give you advice and help.Taking the leap into a new career is brave and exciting. Approach your journey with confidence, even when you’re nervous–if you are determined and willing to put in the work, opportunities are sure to arise.

Debates regarding English Civil War Essay Example | Topics and Well Written Essays - 1250 words

Debates regarding English Civil War - Essay Example However, it is important to know the exact definition of historiography. According to Dictionary.com, historiography includes ‘the narrative presentation of history based on critical examination, evaluation, and selection of material from primary and secondary sources and subject to scholarly criteria’. 3 In this way, historiography includes the analysis of all the events from the history by a number of scholars, belonging to different school of thoughts. The English Civil War forms an attraction for many scholars and historians; therefore, the paper attempts to discuss the different school of thoughts, ranging from contemporary views to traditional views. It also encompasses the works of scholars such as Marxists, Revolutionists, and the Post-Revolutionists. A number of views related to the matter of the English Civil War, regarding the reasons, events and the results of the war. The paper shall examine the works of contemporary school of thought. The two famous philoso phers and thinkers of that time included Thomas Hobbes and Clarendon. Hobbes interpretation of the Civil War was surmised in his work, Behemoth, which has largely been ignored in history by a number of historians, coming after his time. Â  Therefore, middle-class people were looking for new ways to bring equality in economic earnings. 4Hobbes works also included Leviathan, which is regarded as one of the ‘seminal works of modern political thought’. Hobbes work on Civil War was quite different, for he traced the beginnings of the Civil War to both the present and the distant future. He stated the relationship between the church and state and the man and the state, and reached into the religious past, rooted in the biblical sense of the world. There had been problems in the definition of sovereignty, priests, prophets, and subjects. Such confusions eventually led to immense confusion and eventually lead to English Revolution. Hobbes works centered on philosophical thought, therefore they are sometimes quite difficult to grasp. Historians who have analyzed Hobbes works claim that it is quite evident in Hobbes work that he regarded the political sphere to be separate from religious values, which meant that God did not take part in the everyday mundane life of politics. Therefore, his work on the English Civil War mainly focused on the social and economic contexts, rather than the religious basis of the war. 5 Some historical works may become prejudiced at times, because the people, participating in the events, write them. Earl of Clarendon’s History of Rebellion, which focused on the events of the English Civil War, remains one of the living presences of historic works.

Analysis of the New Market Essay Example | Topics and Well Written Essays - 1000 words

Analysis of the New Market - Essay Example GSK (GlaxoSmithKline), headquartered in Brentford, England, is a multinational pharmaceutical company. Founded in 2000, GSK is ranked to be sixth largest (by revenue) pharmaceutical company in the world (GSK Our Company). Its top selling drugs are Advair, Flovent and Ventolin and several other vaccines like diphtheria, tetanus, hepatitis B, etc. GSK operates in several south Asian countries, like Bangladesh. This paper is focused on new market analysis of Bangladesh with the aim of launching Scott Emulsion product of the company. It also includes the study of the market environment by PESTLE analysis to find out whether it is a prospective market of the product or not (GSK Scott’s Emulsion). Before launching any product, a company should analyze the market to ensure that the product will be accepted by the customers or not. Pharmaceuticals are one of the most important manufacturing industries in Bangladesh. The industry meets almost 97 percent of the local needs and it also exports to around 80 countries. The other top pharmaceutical companies in the country are Square Pharmaceuticals, Incepta, Beximco, Acme, Opsonin, etc. Among them, Square Pharmaceuticals hold the maximum market share of around 20%, followed by Incepta and Beximco at 9% and 8.35% respectively. Scott Emulsion is a vitamin supplement composed of cod liver oil, vitamin A, D, etc (Mph-bd. Cod liver oil). Other similar cod liver oil vitamin supplements in the Bangladesh market are, Cod oil by Rangs Pharmaceuticals, Cod liver oil by Drug International, Codcap by Incepta, Codliv SG by Pacific Pharmaceuticals, and Codvit by Opsonin Pharma Ltd (FiercePharma The top 10 pharma companies by 2013 revenue). The industry analysis is done using the Porter’s five forces. The five forces are threat of new entrant, threat of substitute, bargaining power of buyers, bargaining power of suppliers, and rivalry among firms. Threat of New Entrant: The

Male vs Female Crime Rates Essay Example for Free

Male vs Female Crime Rates Essay Statistics indicate that men are more likely to commit crime than women. For example, in 2002 80% of known offenders (481,000+) were men. As there are a number of problems with the reliability and validity of statistics, an alternative to information are self-report studies. These are anonymous and some believe because they all but guarantee anonymity they encourage respondents to be more truthful than if they were involved in an interview. In the past, sociologists tended to pay attention to only males committing crimes and ignored gender differences. This began to change in the 1970’s when feminists such as Carol Smart looked into woman and crime and began to ask questions such as: †¢ Why do woman commit fewer crimes than men? †¢ Why are woman more likely to commit to social norms compared to men? †¢ Is there anything distinctive about a womans experience as an offenders and as victims of crime? †¢ Are woman treated differently than men in the justice system? There is now an agreement within sociology that when studying crime and deviance we must take into account gender. This means we must also ask questions about men. What is the relationship between crime and masculinity? Sex role theory: this theory argues that boys and girls are socialized differently, therefore resulting in boys becoming more delinquent. There are different versions of this theory. Edwin Sutherland (1949) stated that there are clear gender differences when it comes to socialization. Firstly, girls are more supervised and more strictly controlled. Secondly, boys are encouraged to take risks and to be tough and aggressive. Therefore, boys have more of an opportunity and an inclination to commit crime. Talcott Parsons (1995) believes that there are clear and obvious gender roles within the nuclear family. The father performs roles which show him to be more of the leader and provider, whilst the mother performs the expressive role of giving emotional support and socializing children. These roles are rooted from the birth of their children as mothers have to give birth and nurse children. Girls have a readily available female role model at home (their mother) whereas boys have less access to their male role model as traditionally the father was out at work for most of the time. Boys will be socialized largely by their mother and will tend to reject behavior that is seen as feminine as they compulsively pursue masculinity. Because of the emphasis on toughness and aggression this encourages anti-social behavior and delinquency. Albert Cohen (1955) believed that if boys don’t have that readily available role model, socialization can be a difficult process. Boys can experience anxiety about their identity as a young man and a solution for this is all male peer groups or street gangs. In these social contexts, aspects of masculinity can be expressed and rewarded. The idea of being tough and breaking rules can help to conform to the idea of masculinity. The feminist perspectives on who is involved in crime starts from the view that society is patriarchal and woman can only be understood under male dominance. Pat Carlen (1990) stated that a womans crimes can be known as ‘the crimes of the powerless’ as many woman who commit crimes are powerless in some way. For example, they live in poverty with little power to change the situation; as children they may have been badly treated and looked after, perhaps being abused by fathers. As adults they have often lived under the dominance of male partners who asserted control perhaps in the form of violence. After interviews with 39 woman aged 15 to 46 convicted of various offences, Carlen drew on the control theory – saying that woman turn to crime when the disadvantages outweigh the advantages. It appeared that the interviewed women turned to crime as a rational choice. Low paid work and unemployment had not led to the standard of living they hoped for, and living an unhappy life as children and as adults was very unfulfilling. Unrewarded by family and the workplace and with little power to change the situation, crime was a rational alternative. However, critics of Carlen claim that her sample of woman was too small to make generalized statements. Her research also suggests that conformity to social norms tends to break down when the rewards for doing so are absent. Conformity and control: According to Frances Heidensohn the striking thing about womans behaviour is their conformity to social norms. Taking in mind the control theory, women have more to lose than men if they deviate from social norms. And looking from a feminist view, she argues that in a male-dominated society the control of woman by men discourages deviance from norms. In the home and family, women still have the primary responsibility for raising children and taking on the domestic work. Their commitment to this also means they are committing to the conformity of the traditional mother-housewife role and socializing their children in terms of society’s norms and values. Women have been socialized to conform. Girls are more strictly supervised and given less freedom, they are expected to perform household duties. These expectations and control have been carried on into adult life. As adults, women are not only controlled by their childhood socialization but also by their male partners. Woman who challenge these traditional roles are often brought into line by men’s financial and physical power. According to Heidensohn, wife battering is an assertion of patriarchal authority. Womens socialization, domestic responsibilities plus the control imposed on them by men discourage the deviance from social norms. Their lives are centered on the home so they have less freedom to go out. As a result they have less inclination, less time and fewer opportunities to commit crime. Beyond the home a womans freedom to deviate from social norms is also limited in a number of ways; for example, some women do not want to go out after dark as they are in fear of getting attacked or raped by men. A young woman’s fear of being attacked by a stranger is five times greater than a young male’s. They are also less likely to deviate from norms of respectability for fear of being labeled promiscuous. In a working environment men are more likely than women to be in control, in positions such as supervisory or managerial roles, and surveys indicate that sexual harassment is common in the workplace and it is a further indication of male power and control which is often experienced as intimidating by women. Both inside and outside the home, there is pressure for woman to conform- and this is reinforced by male power. Crime and masculinities: Research into gender over the last 25 years has mainly been concerned with woman and crime as it was seen as a new topic after decades of research into men and crime. Feminists would focus on woman and men would enter the equation in terms of the control men had over woman. Researchers now recognize that there is another side to gender and crime and start to ask questions such as: Why are men more likely to commit crime than woman? And is there a relationship between male crime and masculinity? Gender identity is a vital part of the individual’s sense of self it is something that people accomplish. People are continuously trying to express and present their masculinity or femininity. And in relation to crime, you can say men commit crime as a means of constructing this masculinity to express to others and themselves. There are a number of different masculinities which are shaped by social class, ethnicity, age and sexual orientation. Men’s position in society provides them with different access to power and resources which leads to different constructions and expressions of masculinity – and this leads to different types of crime. The most dominant form of masculinity is known as hegemonic masculinity. It’s the most ideal form, which is defined through work in paid labour, the subordination of women, heterosexism and the uncontrollable sexuality of men. Most men wish to accomplish this. The alternative is subordinated masculinities. They include masculinities which develop in some ethnic minority and lower class groups and homosexual masculinity. Young middle-class white males are usually able to demonstrate some of the characteristics of hegemonic masculinity through success at school or college. But this comes at a price – subordination to teachers. Some assert their masculinity outside of school through vandalism, petty theft and heavy drinking. White working- class males are less likely to be successful in education. They sometimes resist school and construct their masculinity around physical aggression, anti-social behaviour, delinquency and some cases violence towards gays and members of ethnic minority groups. Lower working class men from ethnic minority groups with little expectation of educational success or secure employment sometimes assert their masculinity in street gangs. With little chance of accomplishing hegemonic masculinity by legitimate means, they are more likely to turn to robbery and serious property crime. Even middle class males who have the resources to accomplish hegemonic masculinity use crime to express masculinity. James Messerschmidt argues that white collar and corporate crime are not simply a means for profiting the individual or the organization. There are also a means of accomplishing hegemonic masculinity as a successful breadwinner and as an aggressive risk-taking male Working class crime in the workplace can also be seen as a means of accomplishing masculinity. Workers sometimes resist the authority of management by theft and industrial sabotage. Messerschmidt uses the example of African-Americans to illustrate a subordinated masculinity. Lower class African-Americans males often lack the resources to accomplish hegemonic masculinity. The pimp and hustler are long-established roles in African-American subculture and are often seen as an alternative to subordinated masculinity. The pimp looks after a number of prostitutes and lives of their earnings. With their expensive car, diamond rings and power over women, Messerschmidt argues that the pimp demonstrates a highly visible alternative masculinity to himself and others.

Japan and Korea :: essays research papers

INTRODUCTION : a brief overview of the current situation regarding the security issue in the Pacific region Since the end of the Second World War, the shape of the relations between the nations in the Pacific region has stayed more or less the same way until the present. However, there has been one big changed that affected the situation in the Pacific region and it was the outbreak of the Korean war and the creation of a Communist North Korea. This brought a huge inevitable change in relations between countries in the region. The stability that was brought about with the end of the Second World War disappeared and a new type of tension appeared. This especially affected the relations between the Korea and Japan to a great extent. In the past few years, the two countries have been seeking cooperation for the common aim of keeping the security in the Pacific region but things did not always work out fine due to many reasons including the historic background of two countries. In this paper, the historical background, the chronology of main events, the development of the relations and the cur rent situation regarding the security and cultural issues, between Korea and Japan will be examined and analysed, which will be followed by a conclusion. THE HISTORICAL BACKGROUND The relations between and Korea and Japan has a long history. The first exchange of goods and information between the two goes back to the era of Three Countries and since then the relations between the two developed both in good and bad ways until now. There has always been lack of balance of power between the two nations. Back in thousands of years ago, Korea was the one that had more power and helped Japan develop her culture and since the late Chosun era, Japan has been the more powerful one. Conflicts between Korea and Japan continued and the ill feelings towards each other reached the top when Japan colonized Korea. As a result, the history of the Korea-Japan relations is full of conflicts and ill feelings towards each other and even during the time of temporary peace for the 2002 World Cup, small diplomatic conflicts continue. BASIC STATISTICS Diplomatic relations (a) December 18, 1965: Normalization of diplomatic ties between Japan and the Republic of Korea (b) Number of Japanese in the Republic of Korea: 15,217 persons (as of October 1 1999; 14,648 long-term residents, 569 permanent residents)

New Heritage Doll Company Essay

1. Describe and compare the business rationales for each of the two project proposals under consideration. Which do you feel is the more compelling? Project 1: Match My Doll Clothing Line Expansion Expand the successful Match My Doll Clothing Line to include matching all-season clothing for tween girls and their dolls. Pros: Current popularity will enable company to maintain premium prices. Company could take advantage of off-peak discounts offered by some suppliers and contract manufacturers. Would help reduce the seasonality in New Heritage’s sales and earnings. Project poses moderate risk – about the same as the production division’s existing business as a whole. Cons: Company has to exploit the opportunity without delay to be able to exploit the current popularity of the original Match My Doll Clothing line. Large outlays for R&D, market research and marketing are needed. Project 2: Design Your Own Doll Targets existing customers and will offer customized dolls that the customer could customize to create one-of-a-kind addition to their existing collection of dolls. Pros: Market research with focus group indicates that there is a lot of enthusiasm for the product concept. Company will be able to charge premium prices for this product. Will improve customer loyalty. Will create a unique experience for customers. Cons: Increased manufacturing complexity and expense, involves higher risk. Low production runs and volumes would mean higher fixed costs per unit. Therefore, higher breakeven volume for project (longer payback period). Would require the company to make significant changes to its existing technology infrastructure, expand its webhosting capacity and involve legal measure to implement new third party service agreements to provide better service quality. Longer development time (including product testing) – up to 12 months. Much larger initial investment required than the first project.  The Match My Doll Clothing Line expansion project uses existing infrastructure and technology/ products. It will also fill the â€Å"gap† in the year-round revenues that occur due to the seasonality of demand. This project requires a smaller investment and has a shorter payback period. The Design Your Own Doll project requires a larger investment and will require new equipment, technology and third-party agreements. The business plan and process will become more complicated. This project also has a longer payback period. On the other hand, this project will earn higher returns. Both the projects will require some continuing capital expenditures. However, the Design Your Own Doll option will require higher capital expenditures compared to the Match My Doll Clothing Line project. Design Your Own Doll project is expected to make higher returns according to the projections. It also carries a higher risk due to the complexity of operations involved. See attached sheet for detailed calculations. 2. What are the free cash flows that are relevant to analyzing the two projects? 3. Match My Doll Clothing Line Free Cash Flow (without TV) = $2,091.54 Match My Doll Clothing Line Free Cash Flow (with TV) = $16,344.40 Design Your Own Doll Free Cash Flow (without TV) = -$1,019.8 Design Your Own Doll Free Cash Flow (with TV) = $24,732.06 4. What are the NPVs of the two projects? What decision should Emily Harris recommend? 5. NPV Calculation Match My Doll Clothing Line: NPV = $7,148.35 Design My Doll: NPV = $7,285.68 Based on the calculations in the above steps, it is determined that Design My Doll project has a higher NPV and hence would be a better choice, but the first project is less risky and has a shorter payback period and therefore might be more attractive to the board.

IMC Plan Essay

Executive summary The strategy of this IMC plan is to extend Abercrombie & Fitch target audience, young generation, to the senior segment; the reason by doing this strategy is because there are more potential customer that haven’t been discover yet, so if we can reach to those people, the brand can expand its market and gain more profit. Furthermore, the current image that A&F holds in people mind might be a brand that provides casual luxury products or a brand that is only for young people, but if the brand can have the opportunity to upgrade its image to compare with those high-end brands, the brand value will increase dramatically. And so by, we must add the element of maturity into our brand image and appeal senior customer to purchase our product. In order to carry out this strategy, this IMC plan will use different marketing communication tools such as product placement, event marketing, advertising and public relationship to accomplish this goal. Eventually, after execute this new strategy for A&F, more and more senior will consider A&F is a brand not just for teens but also for them. Business situation review * Brand introduction: Abercrombie & Fitch, also known as A&F, is a renowned worldwide fashion brand that provides people the sense of causal luxury; it has a variety of product from the shoes that you wear on foot to the hat wear on the top, even fragrance and those exquisite accessories you can buy one at the store as well. Nowadays, A&F has more than 300 branches within the U.S, and several stores around the world. The reason why A&F is so popular recently is because the style of the product is unique and modern; furthermore, the products also possess high quality as well. Additionally, another reason that A&F has such high popularity is because the affordable price, take the T-shit for instance, the average price is 25 to 30 dollars, if we compare A&F to those famous brand such as Armani, Ralph Lauren, Calvin Klein, we can find out the price that A&F stands is much friendly than the others. * Target market: The main market of A&F is target at those young adults, from the age 18 to 25, different nationalities, color and characteristic, and those people who love fancy stuff but can’t afford extremely expensive brand. One of the things that A&F attract people is the image that displays the personality of vivid, young but a great sense of mature. Many people might consider a brand that is for young population as premature, the massage that, however, convey from A&F is the sense of fashion and the high-class feeling. Furthermore, due to the affordable price, young adult Can have the ability to buy such a brand that provides the sense of fashion and distinguish themselves among others. * Competitive Among the retail-clothing industry, there are various of brand that possess almost the same brand image as A&F, but the reason why A&F still can distinguish from those brand is because the unique brand equity that it stands. Therefore, although there are some attributes that similar with A&F, we still can scrutinize into those nuance and seek out some different between each others, and that’s quite important to execute before doing our own IMC plan. Therefore, those brand listed below are similar with A&F, and all in the same category. 1. H&M H&M (Hennes & Mauritz AB) is an international fashion brand, which comes from Swedish. The target market of H&M is for men, women, teenagers and children, and those people who love fashion products. The feature of this retail-clothing company is to provide fast-produce product that provides consumer the fast pace of trend, it means that the time from the design process to the product been displayed in the store is short. Because of that, consumer can enjoy those fashion products at the very first hand. The company has more than two thousand chain store around the world. Meanwhile, H&M often co-branding with other fashion designer such as MARNI, VERSACEï ¼Å' LANVINï ¼Å'JIMMY CHOOï ¼Å'ROBERTO CAVALLI, etc. This strategy makes the product more valuable than before, and triggers the collecting enthusiasm among those consumers. 2. ZARA ZARA is one of the most famous fast-fashion brands in the world now, it owns by Inditex Group, a giant Spanish closing retail company. The company claims it only takes two week from producing a new product to any chain store. One of the marketing strategies that ZARA possess is that they don’t execute any commercial advertisement, instead of doing that; they transfer the capital to set up another branch. The target audience is those people prefer enjoying fast pace fashion product, and want to be distinguishes from other people. 3. Forever 21 Forever 21 is a fashion brand that from the U.S., and it has many branches in major cities around the world. The brand offers trendy clothing and accessories to those people who love exquisite product, especially the female market. The price position that the brand stands is quite friendly compare with those high-end fashion brands such as Armani, Gucci, LV, etc. 4. GAP GAP is a brand that owned by The Gap, Inc., an American clothing and accessories retailer. The target market that the brand focus at the first place is only on blue jeans and T-shit, but later the brand expands its product category to suit the needs of men, women and children. The personality of GAP is more general than those others brand such as H&F, A&F, Forever 21, and the spectrum of age for using GAP’s product is much broader as well. * SWOT analysis for A&F STRENGTHS: 1. Acceptable price The price strategy is a very essential factor that determines the brand position. One thing that makes A&F so popular is the affordable price; more people can enjoy certain level of luxury or fashion based on a friendly price. Because of the affordable price, fashion is not a privilege hold by those rich people. Take the price of a pair of jeans for instance; compare with a 190 dollars jean that DIESEL sale, the price of the jeans that A&F is only around 70 dollars. Therefore, the friendly price is a factor that can strengthen this brand, and make more people interest in it. 2. Specific market audience Abercrombie & Fitch creates a very specific target segment that helps the brand to focus on certain consume. The target audience consists of various people, but the most important factor is all about the young generation. Meanwhile, due to the specific marketing segment, the brand can come out with more specific strategy that makes them easier to reach through the consumer. 3. Strong distribution strategy There are several ways for A&F to distribute its product; the first one is the brick and mortar store, such as those stores inside Macy’s. Second, the consumer can purchase the product online due to its own online store, allowing those busy people to shop instead going to the store. Meanwhile, some times there are some special promotion only carries out on the online store. 4. Unique atmosphere for shopping in store The atmosphere within the store provides consumer a really pleasant circumstance to shop, moreover, the unique decoration and the aura makes the brand distinguish from the others. 5. Stylish design The image that shows on A&F’s product is simple but stylish. However, maybe there are fewer picture or character on the product, but the design that shows on all product convey a sense of modern and fashion, and that’s the reason so many people get appeal on this amazing brand. WEAKNESS: 1. Few branch chain store in the Asia and Europe market The number of the chain store within Asia and Europe market is way below the number in the U.S. First of all, during the past ten years, the closing market in Asia has growing extremely, and due to A&F is an international fashion brand, the distribution strategy should emphasize on this booming area more in order to generate more profit and enhance the brand awareness and loyalty. Furthermore, when talk to fashion; the first place that pops out in your mind will definitely be Europe, such as London, Milan, Paris, etc. Thus, in order to strengthen A&F fashion image, letting more people aware of this brand is necessary. 2. Provoking image In order to make the advertisement more attractable; A&F usually use the idea of sex to appeal consumer. Lots of advertisement or picture imply some kind of sexual implication that some times makes people feel unpleasant especially those conservative. 3. Untruthful information via on-line advertising When A&F is doing some kind of promotion via the on-line store, some time the information is not clear and not congruent with the information that they promoted in the brick and mortar store. 4. Similar design concept with the competitor Some time is a little bit hard to distinguish A&F’s product from those competitor, not because the design but also the attributes of the brans parity, especially when the target audience is similar with each other THREATS: 1. Losing senior market Because the target market that A&F holds is focus on the young generation, therefore, senior might not consider A&F as the brand when they want to shop for garment. 2. Generate negative brand image The advertisement that A&F usually conduct is by using sexual appeals to attract people, or using macho male or sexy female to enamor consumer. This, however, tactic might creates some negative feeling among the brand, the consumer; especially those parents might deems A&F as a bran which is not ethical. 3. Losing market share due to brand parity There are several brands that possess similar product or design with A&F. Therefore, how to distinguish each other will be the most important things that the brand needs to take into consider. Otherwise, the consumer can’t recognize the difference between A&F and the others. 4. Losing market share due to few chain store oversea There are over 300 stores within the U.S, but just couple branches in the international market. In comparison with A&F, many brand expand their chain store all over the world, letting more people enjoy the pleasure of shopping their products, such as H&M, ZARA, GAP, etc. The sake of setting branches around the world is not just generate company’s revenue but also build up brand awareness in people’s mind, forcing people to familiar with the brand image and strengthen the brand loyalty. OPPORTUNITIES: There are many possible opportunities that A&F can deal with, and each opportunity can set up different positive consequence that will provides somewhat benefit to A&F and give the brand various direction to manage their strategy and fulfill the mission they possess such as adding the â€Å"Green† concept to the product, offer free modification among all pants, enhance the on-line system that gives more access for customer to shop or some special event like Issuing limited products. However, within this IMC plan for Abercrombie & Fitch, the main idea that I want to express the most is the target market exist some certain possibility to generate more profit or brand awareness by playing more attention on those seniors. Based upon this idea, there are several opportunities that we can follow: 1. Make A&F more suitable to senior by redesign the products The reason that redesign the product can appeal more senior customer is due to the style or graphic that display on the product might be deemed premature by those senior. Therefore, if the brand can place more effort on designing the right style senior likes, the brand can expand its target market to a higher level. 2. Change the stereotype that A&F is a brand for young generation In the mind of people who love fashion product, A&F always be considered as a brand for young people, not because the product itself, but also the image that the commercial present to the public. Thus, A&F should dedicate more on the image, the image that convey more maturity. As a result, it will attract more senior customer to purchase A&F’s product. 3. Positioning A&F as a brand to senior Abercrombie & Fitch can be the brand that provides not just the casual feeling but also the high level of exquisite perception. Expanding the product category to more mature product might be a way to strengthen the image of maturity. Meanwhile, A&F can make itself be seemed as the level of those high level fashion brand such as Gucci, LV, PRADA, etc. This move will give the massage to the consumer that A&F can also suit the need of their desire for the product that is fashion and also possess the personality of mature. Marketing objective According to the 2010 Form 10-k, Abercrombie & Fitch Co. provided by the U.S. Securities and Exchange Commission, the revenue of A&F is $ 3.469 billion, and it’s getting better compare with those previous years. In order to, however, make the company generate more profit and brand loyalty, we must scrutinize into those potential opportunities and carry out the best one, therefore, the marketing objective within this IMC plan is that Abercrombie & Fitch will increase the revenue and develop more potential customer from expand the target market which is from the young generation to those senior consumer, by three years later. As we know, the target customer for A&F is focus on those young generations, especially from the age 18 to 25. Thus, by extending the target audience, A&F can attract more potential customer and gain more profit. 1. Product Within this IMC plan, we are not selling any particular products or item but rather the brand or any products that associated with A&F. The idea of this plan is to expand the age segment in order to attract more senior customer than before. Therefore, how to make the products appealed to those older customers is the concept that me need to take into account, in addition, putting more mature element in the design process will give the final product a sense of maturity and a bit more fashion. Thus, the marketing objective at this part will be adding more mature flavor to the product and strengthen the product image to a high level that indicate the sense of maturity. After the fulfillment of this objective, Abercrombie & Fitch will not just the brand only focus on young people but also justify the reason why the brand suit the senior as well. 2. Price Sometimes the price is the hardest part to decide in the process of setting objectives. Different brand price range from cheap to outrageous high, one of the reason that why A&F is so popular is due to the affordable price, the price that most of the people can afford it. However, affordable price is not equal with the normal quality, adding value to the price, make the price value beyond the price itself. There is several ways to accomplish this concept such as providing a higher quality of customer service in order to enhance the relationship between both sides, or strengthen the brand image by making people believe A&F is a brand that provides high quality merchandise. Eventually, the goal is to convince consumer the value of the price is way beyond the actual one. 3. Place Most of the time when shopping in the store, it’s obviously that the majority of customers are teenager, and one of the reason might be the environment is designed to attract the target market (young people), therefore, all the decoration or the aura inside the store is more like a young generation style, such as the picture on the wall usually are those macho men and sexy female; the perfume inside the store is so strong that you can smell it after you leave the store and the light is a little bit gloomy that some time make people feel dizzy. As a result, all the reason that I mentioned above might be the causes that hesitate senior to shop in the store. Therefore, the marketing object of this part is to create a better and comfortable environment for senior. Meanwhile, it’s important not just to provide a suitable circumstance to shop but also an understandable way to reach through. 4. Promotion One of the problem that we need to solve with the promotion is to break through the generation gap, this gap might seems nothing seemingly, but it sure does matter the way that the promotion take place. The reason that I mention it is because the way senior see through the promotion process is totally different than young people, therefore, the marketing objective is to concentrate on the meaning of the promotion, providing information that will attract senior customer to the store and also form the knowledge that A&F is a brand not just for kids but also for adult. As a result, by using the proper promotion, A&F can attract more people to generate more reputation, and boost the revenue as well. The central strategic idea Among those fashion brands, A&F is the one that focus on the casual luxury segment, many people willing to buy its product due to the quality product and the fashion brand image, because of that, A&F become one of the most popular apparel brand among the world nowadays. However, when talking about the position that A&F stands, most of the people will consider A&F as a brand that only suit for young people, most of the product that display in the store are hoody, T-shirt or jeans, those product usually deem as for children, but that is only the stereotype among all of us, if A&F can attract more people that is older to purchase the product, the image will eventually change, and the brand will be widely consider as a mature brand such as Ralph Lauran, Tommy or Calvin Klein. As far as I’m concerned, the reason why I think expand the target market from young people to senior is a proper strategy for Abercrombie & Fitch is because there still exist a great amount of potential custo mer that can bring a huge profit to A&F; having a bunch of young loyalty customer is not enough, the best way to build up a phenomenal reputation is to provide service to both junior and senior, make the brand broadly acceptable. Furthermore, when talk to those renowned brands such as LV, Gucci, Armani, we won’t consider them as a premature brand or a bran that is only suit for young generation or some certain group but a brand that provides high quality of exquisite product. The purpose of this strategic idea is not putting Abercrombie & Fitch at the same position as those fashion brands that I mentioned above. The reason of this strategy is to elevate the brand to a higher level that provide the mature feeling that can attract senior customer, meanwhile, when more and more senior customer enjoy A&F’s products, the brand image will become more solid and convince people that A&F is a brand that not only suit for teens but also for adults. However, before starting this strategic idea, there are several thing that we need to reconsider, such as the communication situation, how’s the current communication channel looks like? What’s the tactic that Abercrombie & Fitch utilized to reach through customer? Is the current tactic suit for our new customer? Those questions are the one we need to elaborated, and come out with a more specific plan that can appeal more people, especially senior, to purchase our product. Furthermore, we have to redefine our customer, make sure me know the attributes of their shopping behavior or even the style that those senior prefer, this effort will give us the knowledge to know our customer deeper and better. Communication situation analysis According to this strategic plan for Abercrombie &Fitch, the main problem for senior to shop for A&F’s product is the wrong cognition that the brand is only suit for young people, and because of this reason, most of the senior will rather choice other brand that will provides them the sense of maturity and possess the fashion feeling at the same time. Therefore, based on this obstacle, we need to convey the right information to the right person. Thus, the information must be via the right channel and the massage must be tailor to match what seniors needs. Nowadays, most of the information exposed through different media, and it’s easy for people to see. However, there is no such a No.1 option, different media has its own function, it can’t just apply to every one’s need. For A&F, we can grab the message from various ways, such as the commercial lunched on the TV, the picture issued inside the magazines, the image display on the giant billboard, the store that we shop on-line or even the massage within the store. Those channels all can make a very well impression on us; therefore, the detail inside those channels will be the key factor to change people’s attitude. Take the magazine for example, in order to appeal senior customer, the picture inside the magazine can’t just use young people as model, it has to show some grownup that is mature enough to bring out the specific feeling. Target audience analysis When speak to Abercrombie & Fitch, the first image or feeling that pop out consumers’ mind is the perception of vitality and youth, thus, the target audience for A&F is focus on those young generations from the age18 to 25. Meanwhile, except the age, there are several attributes that possessed by those people, such as the tendency of collecting fashion products, or owning the ability to purchase fashion items to make themselves looks better. However, based upon the new marketing strategy, the final goal is to extend the age segment and bring more senior customer to this market, therefore, the new target audience among this marketing plan is the age from 30 to 50 and possess the following characteristics: 1. Self-Independent on the economic status Generally speaking, most of the young customers can’t afford to purchase a great amount of products at the same time because they are not self-independent on the economic status; they still rely on parents’ income to supply their daily cost, and subject to parents’ order. However, if the target audience is focus on those seniors who have a greater power of consumption than those youth, they can purchase more products and make the purchase decision by their own. Moreover, due to this customer characteristic, there will be more consumption either inside the store or the on-line purchase, and the revenue will have a sharp increase as well. 2. Live in the urban area There are several good parts that benefits the customer that live in the urban area, the first one is the people can have more access to purchase A&F’s product. Although the Internet is so popular now, we can even purchase the product at the on-line store just for a click, but we still can’t have the virtual contact with the products. For customers, sometime is better for them to see the product by itself and give the product a try to make sure whether the item fits the person or not. Furthermore, most of the population lives in the urban area, and the majority of A&F’s store locates at the central of the city. Therefore, the people lives in the city can have more opportunity and convenience to reach its products. Second, the latest trend and fashion info often starts from the urban area; the people lives inside the city can gain the first-hand information about the latest fashion trend. 3. Care about personal image No matter male or female, the target audience must have somewhat narcissism in her or his personality. They believe that wearing good-looking cloth and the right brand can creates the sense of confidence, and that’s the reason why they choice A&F to be the brand they want. 4. Interesting in the fashion domain People who love fashion tend to pay more focus on the apparel industry, because there is a strong connection between each other. Every time there is a new product release or a product co-branding with a famous designer, the person will follow the news and try to participate in the event, and there’s a high percentage that the person will purchase the product. Positioning strategy analysis Positioning Statement: Among all the people from age 30 to 50, who love fashion products and enjoy wearing casual luxury apparel (Target audience) Abercrombie & Fitch (Product/Service name) Is one of the most famous causal-luxury apparel brands in the fashion industry (Competitive set) That performs confidence, vitality and uniqueness to customer (Benefits proposition) Because of the high quality product and the stylish design (Product support) 1. Target audience In the positioning statement, the target audience is not just for those young people but also focus more on the senior market. Based on the Strategic idea of this IMC plan, the perfect age group is from 30 to 50, because they possess several preponderance such as having a job and a more stable income than those young people, thus, they have more opportunity to purchase A&F’s products. Moreover, seniors usually have a better taste on closing than juniors, therefore, if A&F can make those seniors become its loyalty customer, it can transfer the image that the brand is not just for young people but also for those mature adults. 2. Product/Service name According to this IMC plan, there are no specific products that the company wants to promote or use as a strategy to boost the sale. Our mission is to promote Abercrombie &Fitch ‘s name and appeal senior customer to use our product. Therefore, the goal of this plan is to redress the image and promote the concept that the bran is more likely for senior. 3. Competitive set For Abercrombie & Fitch, our competitive set is not just in the apparel business, but also the whole fashion industry. The products for A&F are miscellaneous, so that’s the reason why A&F can compete with different kinds of fashion brands. Furthermore, because the brand has already well known by the public, so they don’t have to put extra effort on creating brand awareness. 4. Benefits proposition The people who wear A&F cloth or use any of its products can feel a sense of fashion and confidence due to its unique position in the market. The feeling that elicit from the product can be somewhat energetic and mature, and that’s the feeling, which appeal to most of the consumer to purchase its product. Meanwhile, based on the new strategy, we want customers to have a different experience than before by means of a much mature image that can persuade senior to get involve in it. 5. Product support The reason why A&F is so popular around the word is because the stylish design and the unique image that convey to the world. Those apparels or products that design by A&F are usually simple but modern; there is no fancy figure or glary color on it. Therefore, the brand is easy to distinguished from the other competitors, and also that’s the reason why I think the strategy to expand the age segment to a higher level is feasible, because usually the more simple trait that the product possess, the more easy for the product to be considered mature, and that’s the thing our new potential customer wants. Communication objectives and strategies Although there are various brands within the fashion industry, different people choice the brand that suit them the most, sometime is based on status, some time is based on personal taste; however, the reason why so many people, especially teenagers, appealed by A&F is owing to its stylish design and vigorous image. However, the problem of this IMC plan is how to get seniors involve in this brand and turn them to up hold A&F’s products. Thus, the communication object is to send the massage to the target audience and boost the revenue by convincing people that the brand is not just for teens but also will be the best choice for seniors to purchase when they need closing. In order to accomplish the communication objective, there are several strategies that listed below: 1. To create a suitable environment for senior to visit A&F stores In order to fulfill this strategy, we must conduct some research to realize what’s the key element that triggers senior to shop and what’s the condition that make them feel comfortable while they doing purchase. The reason for doing this strategy is because the current environment is designed to attract young consumer, therefore, in order to attract senior customer, the company must figure out the best shopping environment to appeal them to come. 2. Promote the idea that Abercrombie & Fitch is a brand for senior Refresh the original image of A&F and put the sense of maturity into the brand whereby senior feels like this special brand is for them. In order to execute this strategy, we must use different marketing tools and various mediums to accomplish this mission. More details will be illustrated in the last part of this IMC plan. 3. Move Abercrombie & Fitch’s image up to those high-end fashion brand such as Calvin Klein and Ralph Lauran. The purpose of this strategy is to let people build the connection for A&F to those high-end brands in order to increase the brand value. By strengthen the brand value, more people, especially senior, will consider A&F as a phenomenal brand to purchase. Program of tactics and executions With regard to this IMC plan, there are various tools to accomplish this mission; different tactic has its own advantage so we need to slice them together then maximize the great amount of benefit from it. There are so many disciplines such as advertising, personal selling, PR, etc. Therefore, sometimes we just can’t use them all; we have to select some of the most effective ways to conduct the strategy that we came out with. And so by, according to this plan, several tactics will be elaborated in the following paragraph: 1. Product placement The reason why this alternative marketing tactic is a great choice for this strategy is because by using this method, not just the product of A &F can expose to the customer but also the image. When the products display inside a movie or commercial, the audience will have a chance to see and have the perception of it. Meanwhile, this tactic has been so popular for quite a long time and most of the company considers this tactic as a great ways to promote their brand or product, so the potential influence on customer is quite huge. Therefore, based on our strategy, we will expose our product or our brand image to the public, but we need to place it in the right place and person. We will execute our plan by putting A&F’s products or logo on senior who take part in the movie or commercial, the reason why we are doing this is because we want the customer who is in front of the TV or computer to deem the brand is looking good on those people. Generally, we seldom saw A & F’s product wearing on senior among any program, so that’s the notion we want to convey to people. Furthermore, in order to illustrate more specifically, we will choice certain people or program to expose our brand image, take the actor for instance, when choosing the people to wear our product, we might consider senior more than young guys, the actor such as Gorge Clooney or Sarah Jessica Parker will be the best candidate for translate the new image of maturity to people. In addition, we must pick the right movie or TV program to place our brand into it, because some time if the movie or program is for teens or children, the purpose of this action will be not successfully accomplished. 2. Advertising There are various ways in advertising, each of one has it own advantage, however, in this case, there will be only few channel that appropriate to accomplish this goal, such as: * Television In nowadays, people can get a slew of information from TV, and it is also the best way to create awareness. According to this channel, the best way to convey the information that the brans is not only suit for young people but also adults as well is to launch a commercial that carry the image of senior wearing A &F product and shows how confidence they can be just because the brand can bring the sense of fashion and maturity. When people, especially seniors, see the commercial frequently, they will gradually change the original brand image in their mind. * Magazine There are tons of different magazine in the field now and it has possess several advantage such as high marketing segment, longer attention to ads, high color quality, etc. We, however, can’t put our advertisement in all of them, we must be specific, choosing the right one that can reach the right person, therefore, according to the strategy, the target magazine will definitely be those fashion one such as Elle, Ebony, Vogue, People and FHM. Furthermore, in order to promote the perception of mature and professional, those famous magazine such as TIME, Economist, ADWEEK will also be taken into consider. Take TIME for example; in order to give the audience an explicit impression, we might consider buying a whole page for our ad, thus, once the reader start to read, the image of our brand will unfold in front of them. * Outdoor The place that can display the ads are not just in the TV or magazine, there are many places we can use in the public area to show our brand image and product advertisement, such as the giant billboard out side, the bus stop next to your house, even on the public transportation can have a space to make advertising. Therefore, we will display our brand image in those places that people gather the most; make sure our exposure can reach people as much as possible. To make this tactic more specific, A &F will runs this method by putting out senior celebrity image such as Gorge Clooney; the image of him will mostly convince people that A&F is a brand that fits on senior and it looks good as well. 3. Public Relations In the tactic of PR, our goal is to build the right image we want, and let people feel positive that this new brand image is positive. Therefore, by using all the tools of PR such as the news release, annual report, news conference etc. we want people to know the brand is extending its image to a higher level, and will provides customer a better feeling that will appeals to those senior customer. To execute this strategy by using PR, we might have to combine different tactic to maximize the outcome. For instance, in order to spread the new image out, we might need to set up some event or co-branding with the others. And so by, we might need to set up a news conference or launch a press release to run our story to the public. In addition, one of the functions of PR is to create positive image and strengthen company’s reputation, so by sponsoring special event such as the Oscar ceremony, LPG golf tour and the Grand slam series; the image of A&F will be seen not just a brand that provides causal luxury apparel, but also a brand that possess high-end perception and the sense of maturity. Furthermore, in order to let people understand the reason why the company comes up with this idea, and to convince senior to use its product; the company can release some article that is relevant to this topic, getting people familiar with the new idea. 4. Celebrity Endorsement By using well-known people to promote its product can make the brand image more clear and gain more attention. In order to make our brand shine and bright among the public, the company is imperative to choose the right person for endorse its product, several condition such as the person need to have a positive image that well accepted by the public, the person’s personality needs to match with the brand or the product; otherwise, people will think the brand has no connection with the person, and that will make the credibility decline. So, in order to fulfill the condition and match the strategy we set up, we will invite celebrity such as Gorge Clooney, Brad Pitt, and Robert Downey Jr. to be our spokesman; and by using their mature charisma, more people will convert their first image of A&F and turn in to the perception as the strategy we wanted. 5. Event marketing In order to promote the strategy and boost the sale, we can create several events to accomplish this goal; more detail will be elaborated in the following paragraph: * The â€Å"A† membership To create loyalty customer and reward them for their purchase, we will conduct a membership program that give them the benefit as a return. The program will run first with applying our membership card and join the A&F club; after applying, every time when they purchase a certain amount of money, they can get some credit, and after collecting enough credit, the person can enjoy a perpetual 30% discount on every purchase afterward. Moreover, the person who gets a perpetual membership can receive a 100 dollars gift card on his or her every birthday. * The â€Å" I want to fly fashion† event In order to strengthen the function of our perpetual membership, we will co-brand with United Airline and American Express; every time when you take a flight with United Airline or purchase product from A&F by using American Express, the person can receive bonus from it, and can use the bonus to purchase flight ticket or products within A &F store. Conclusion Nowadays, Abercrombie & Fitch is one of the most famous fashion brand in the world, the brand has it own unique image and special value, the trend of buying its product is not just happen in the State but also around the world. However, besides the current situation, the company has more opportunity to enhance its brand equity by expanding the customer segment to a higher level. In order to make the brand more accepted by senior, we must create another image that can appeal to them, make them feel the brand is not just for cool teenagers but also for mature adults. Therefore, the strategy of extending target customer to the senior segment can bring more profit to the company and form a new brand image, providing customer another high- end brand to shop and make them feel special.

WW2 Timeline essays

WW2 Timeline essays Nov 11 - World War One ends with German defeat. April 28 - League of Nations founded. June 28 - Signing of the Treaty of Versailles. July 29 - Adolf Hitler becomes leader of National Socialist 'Nazi' Party. July 18 - Hitler's book "Mein Kampf" published. Sept 8 - Germany admitted to League of Nations. Oct 29 - Stock Market on Wall Street crashes. Sept 14 - Germans elect Nazis making them the 2nd largest political party in Germany. Nov 8 - Roosevelt elected President of the United States. Jan 30 - Adolf Hitler becomes Chancellor of Germany. March 12 - First concentration camp opened at Oranienburg outside Berlin. March 23 - Enabling Act gives Hitler dictatorial power. See also - The Rise of Hitler - from Unknown to Dictator of Germany April 1 - Nazi boycott of Jewish owned shops. May 10 - Nazis burn books in Germany. In June - Nazis open Dachau concentration camp. July 14 - Nazi party declared only party in Germany. Oct 14 - Germany quits the League of Nations. June 30 - The "Night of the Long Knives." July 25 - Nazis murder Austrian Chancellor Dollfuss. Aug 2 - German President Hindenburg dies. Aug 19 - Adolf Hitler becomes Fhrer of Germany. March 16 - Hitler violates the Treaty of Versailles by introducing military conscription. Sept 15 - German Jews stripped of rights by Nuremberg Race Laws. Feb 10 - The German Gestapo is placed above the law. March 7 - German troops occupy the Rhineland. May 9 - Mussolini's Italian forces take Ethiopia. July 18 - Civil war erupts in Spain. Aug 1 - Olympic games begin in Berlin. Oct 1 - Franco declared head of Spanish State. June 11 - Soviet leader Stalin begins a purge of Red Army generals. ...

6 Common Preposition Errors

6 Common Preposition Errors 6 Common Preposition Errors Prepositions are tricky words, especially if you speak English as a second language. They’re common, mostly short (e.g., at, in and on), and many have several uses, which can make it difficult to know which preposition to use. We won’t try to give a full explanation here (that would take a small book). But to help you avoid mistakes, here are six common preposition errors that you may want to watch out for in your own writing. 1. From Morning to Night (In vs. At) With â€Å"in† and â€Å"at,† the correct term may depend on the time of day! For example, in English we use â€Å"in the† with â€Å"morning,† â€Å"afternoon,† and â€Å"evening.† But we usually use â€Å"at† when talking about the night: Helen goes running in the morning. Tim goes running in the afternoon. Shirley goes running in the evening. Bob goes running at night. You could go for a run â€Å"in the night,† but that sounds like something a sporty vampire would do. So make sure to use â€Å"at† with â€Å"night† in your writing. 2. Arrivals (In and At vs. To) You can use the preposition â€Å"to† for discussing journeys (e.g., â€Å"I’m going to Tasmania†). But with the word â€Å"arrive,† we use â€Å"in† or â€Å"at† to describe reaching a destination. For instance: She arrived in Tasmania just after lunch. He arrived at the restaurant five minutes late. Whether to use â€Å"in† or â€Å"at† typically depends on the destination: Use â€Å"in† for cities, countries or other large areas. Use â€Å"at† for specific places (e.g., a library, a bar, or someone’s house). 3. Time, Days, Months, and Years (At, On, and In) When referring to a time or date, we use different prepositions depending on the situation. If you’re talking about a time of day, the correct term is â€Å"at†: The party starts at 9pm. For a specific day or date, meanwhile, we use â€Å"on†: The party is on Saturday. And for a month or year, the correct preposition is â€Å"in†: We’re having a party in April. In other words, the preposition depends on the time window in question. 4. Of vs. Have It’s common to see the preposition â€Å"of† used alongside helper verbs like â€Å"should† or â€Å"must.† For example: I should of gone to bed earlier. âÅ"â€" However, this is an error. The correct word here isn’t even a preposition. Rather, it should be the verb â€Å"have,† which sounds a bit like â€Å"of† when spoken (hence the confusion). Thus, it should say: I should have gone to bed earlier. âÅ"“ 5. For vs. Since When talking about how long something has been happening, we use â€Å"for† when referring to a length of time (e.g., a period of hours, days, or months): I’ve been writing for six hours. But if we’re using a specific time as a point of reference, we use â€Å"since†: I’ve been writing since breakfast. The difference here is that the first refers to a measure of time, while the second refers to a fixed point in the past when the activity began. 6. Talking About and Discussing â€Å"Talking† and â€Å"discussing† are similar activities, so people often treat these words as interchangeable. However, you should only use the preposition â€Å"about† after â€Å"talking.† For example: We’re talking about extreme sports. âÅ"“ We’re discussing extreme sports. âÅ"“ We’re discussing about extreme sports. âÅ"â€" To make sure you’ve used all the right terms in all the right places, try submitting a document for proofreading today.

Crisis Communications Paper on MS13 Gang Violence Essay

Crisis Communications Paper on MS13 Gang Violence - Essay Example This radical change in this field caused the mankind inviting many problems as well as solutions to deal with them. Appropriate communication during the time of crisis plays a pivotal role to manage the situation effectively. As at the time of crisis the emotions are at their highest level because of stress which often makes people behave in an erratic way. Confusion creeps in their mind to manage the crisis and at that time effective communication skills comes to their rescue. Crisis situations may vary in their nature such as a disastrous situation due to a natural calamity or a terrorist attack or even violence caused by the street gangs and many others. All these situations demands prompt actions which in turn can lead to wrong moves. "Adequate coping skills along with other balancing factors, such as realistic perception of the event and social support can help minimize overreaction"(Radziewicz, http://www.conversationsincare.com/web_book/chapter03.html). In recent days youth ga ngs are mushrooming at many places causing havoc in the society with their violent deeds. One such deadly and violent youth gang of United States and of Central America is MS-13 which poses a threat to the life and liberty of the people. Mara Salvatrucha abbreviated to MS-13 derives its origin to the Civil War of El Salvador in 1980s which caused a million of Salvadorans to emigrate to USA and settle there as refugees. These immigrants in USA faced a bitter opposition from the Mexican gangs formed by other immigrants settled there earlier which prompted the Salvadorans to form their own gang for defending their existence. But soon the gang expanded and became the largest gang symbolizing violence and barbarism to their peak. "Composed of mostly Salvadorans and other central Americans-many of them undocumented -the gang has a uniquely international profile It's considered the fastest growing, most violent and least understood of the nation's street gangs" (http://www.msnbc.msn.com/id/7244879/site/newsweek). Unlike other gangs the members of MS-13 are very flexible in their activities. They are into various fields of crimes specializing in extortions, drug and arm trafficking, homicides, cross border human trafficking, theft and so on. "Mara Salvatrucha members have tattoes on most of their upper body, including the arms and face, with lettering done in Gothic (Blackletter) style. The "MS" and "13" is always tattooed on them. (This has resulted in the arrest and detention of many people, first in Honduras then in El Salvador for illicit association based entirely on the fact that they are wearing tattoos associated with gang membership) (http://en.wikipedia.org/wiki/Mara_Salvatrucha). The members of MS-13 are relatively fearless compared to other gangs and shows zero tolerance to the persons who became informant to the cops about their misdeeds. Even they act defiantly without being intimidated by the law enforcement officials easily. The members who abandons the gang is brutally killed by other active members. They impose rent on the people in the locality in which they live in lieu of guarranty of the security of the locals from the threats of other gangs. They are quite adept at using exlosives, firearms and grenades. Having been trained in guerilla warfare the MS-13 members frequently change their places

Alternative Assessment Analysis Essay Example | Topics and Well Written Essays - 500 words

Alternative Assessment Analysis - Essay Example Various forms of formal alternative assessments are the portfolios, projects, and journals. These kind of assessments have specific guidelines and formally specified performance indicators that are used to measure students learning. The major situation in which these kinds of assessments are appropriate is actually, when the learning attribute measured is specific and can be practically revealed. A good example is the assessment of a student’s ability to plan, manage, and implement a program related to their field of study. In such a case a project or a portfolio can be very appropriate to assess the student’s skills. The most conspicuous form of an informal alternative assessment is observation. This kind of assessment is informal since it has no specific indicators that can show the level of performance of a student. It is also one kind of an assessment undertaken informally and sometimes the student might fail to realize that he is being assessed. This kind of assessment is very appropriate when it comes to assessing competency of some aspects of learning that the student might try to hide. A good example is the assessment of pronunciation and communication ability of a student. There was a time our teacher used observation form of assessment in assessing our ability to communicate back in elementary school. Most of us were not aware that it was an assessment until the teacher told us so after we had completed the task that was assigned to us. The assignment was simple since each of the students was to use five minutes to explain to the teacher his most exciting moments of the class. Later, after the teacher informed us that it was an assessment he showed us the rubric that he was using to mark the assessment. He later told each of us his score in the assessment, where he had gone wrong, and what he needs to improve. He also told us various types of instructions that he has decided to introduce in order to counter the